The Process

Research + Insights

The first step in the process is to analyze the challenge. For this project this involved diving into user behaviours and data to determine what the root cause of the challenge. Surveys, Interview calls, data reports, heuristics analysis and experience mapping were all employed to define the challenge.

Concept + Validation

Using the insights, we identified several potential improvement paths. We moved into quick concept sketches and flow maps to explore all possible options. We brought these concepts to a mix of stakeholders and users to try and identify iterations and adjustments. We were able to validate a solution that combined our two main user-cohorts. this translated into running an experiment to determine which would perform better for customers and lead to higher long term value for our professionals.

Final design

Since we opted to develop this as an experiment we design two versions of the end feature that allowed us to further improve our job fill rate (company wide OKR). This means designing the experience and interface for two different designs while ensuring developers can deliver in an agile method. Leveraging our design system, hi-fi prototypes and a design-spec document, we were able to deliver these two designs quickly at a high quality.